iFixit’s “Skip the Upgrade” campaign empowers us to repair our own gear rather than surrendering to the planned obsolescence of modern technology. We cast a teenager as our “fixer” in this spot to further drive home that everyone has the right to repair. Set in a home with a cozy desk space, our “fixer” approaches her laptop battery replacement with sass and confidence!

iFixit’s “Skip the Upgrade” campaign empowers us to repair our own gear rather than surrendering to the planned obsolescence of modern technology. We cast a teenager as our “fixer” in this spot to further drive home that everyone has the right to repair. Set in a home with a cozy desk space, our “fixer” approaches her laptop battery replacement with sass and confidence!